Business.
Insurance sales: are you winning the sale before the sale? - isn' t it true that before you can ever sell anyone anything you have to sell them on having an appointment? Wouldn' t you like to hold appointments each week with people who are genuinely interested in doing business with you?
Do you find it challenging to fill your appointment book? - you can. That means you have to set yourself up to attract the people you want to work with. You just have to realize that selling starts way before the appointment. It' s hard to fill your appointment book now because you aren' t clear about who you want to work with. You were able to attract them because they thought you could help them with a very specific want that they had.
Your focus is no getting an appointment with anyone when your focus should be on getting an appointment with someone who is just like one of your ideal clients. - they weren' t looking for a product they were looking to get something they really wanted. You knew exactly how to help them to get that. When you asked for the appointment they agreed to meet with you because they had something very specific in mind that they wanted. Before they met you they may have been frustrated and confused about how they were going to get what they wanted, but you made it easy for them. There are lots of other people just like them who want what they wanted too.
When you think about that client and the appointment there are some valuable things you learn and apply. - that' s fantastic because it means you can create an attention getting message that when people like them hear it you' ll have their attention. You can create a connection with strangers and get their attention when you' re communicating to them about something they want. Even though you may have had a mutual contact that enabled your connection with that ideal client you can make it happen with strangers too. It happens much faster when you have connections but you can still make it happen. Wouldn' t other people want to talk to you if they only knew how you could make it easy for them to get what they want? Couldn' t you make it easy for others to get what your ideal clients wanted?
Think about how could you make others aware of how you help people like them and how you make it easy for them to get what they want. - that' s how you win the sale for an appointment so you have the opportunity to win the sale for closed business. You just have to make enough people aware each week so you could fill your appointment calendar. You don' t have to struggle to fill your appointment book. Create a clear message with a clear call to response so you can hold the number of appointments you want to hold the number of appointments you want to hold each week.
No comments:
Post a Comment